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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.

Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.

Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.

Sephora SPF Campaign

Sunproof your look

Short

Creative concept and campaign production for Sephora’s SPF Campaign.

Story

Sephora engaged Long Story Short to create an innovative, onmi-channel campaign for Australia, New Zealand, and South-East Asia.

The Video

For the campaign's video, it was important our concept focused on the idea that there isn’t a one-size-fits-all approach to incorporating SPF into your routine. Bringing this narrative to life, we leaned into the newspaper theme, with talent captured with copies of The SPF Daily and breaking the news: You don't have to choose between sun protection and makeup perfection. During post-production, LSS oversaw the voice-over, copy and edit, and the development of an original soundtrack.

The Rollout

We worked closely with Sephora to develop a design toolkit – including campaign lockups, colour palettes, font treatments and graphics – which were applied to Sephora's digital space and retail environment. Our collaboration included rolling out six weeks of content for the Sephora website, Google Display Network, Affinity eDMs, Instagram, Facebook, and more for Australia/New Zealand and South-East Asia.

Behind the Scenes

Photographer: Jordan Drysdale, DOP: Amy Dellar, Video Director: Sam Wong, Hair: Bradwyn Jones, Makeup: Rob Povey, Wardrobe Stylist: Jade Leung, Set Stylist: Henry King, Retouching: SheTouch