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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
PRIN Skincare Campaign
Time to flow
Short
End-to-end creative direction and production for PRIN Skincare.
Story
Long Story Short was engaged by PRIN to handle photographic and video production for its first campaign.
We started with a deep dive into brand identity and from there, developed an overarching story for the shoot.
Long
LSS managed the production of consumer-facing photographic and video content that speaks to PRIN’s emerging reputation as a playful yet pragmatic purveyor of accessible, science-based skincare solutions.
Talent mood, location, and set design were tailored to capture a night of self-care from home with a relatable feel. Photography and video took a candid, low-fi direction to signify the brand's realistic, down-to-earth approach.
Services: creative direction, photographic and video production, casting, location scouting, and set design.
The deliverables included several video components including a ‘how to’ hero video which demonstrated how the PRIN flow facial mask is applied (above).
Photographer: Melissa Cowan, Video: Rachael Scerri, Hair and Makeup: Georgia Gaillard