We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Creative direction and production for Champion.
Champion engaged LSS for creative direction and production of stills and social content for a seasonal gifting campaign.
This campaign centred Champion’s range of fast food-themed tees for holiday gifting. The T-shirt sets were playfully packaged in pizza boxes, so we took inspiration from late-night fast food runs, Italian diners and neighbourhood takeaway joints.
We managed creative direction and production for engaging, social-first video content and stills to be used across in-store and social media touchpoints. This included street casting talent, location scouting, and putting together the right crew.
Services: Creative direction, casting, location, crew, production
The shoot took place at a low-key, traditional restaurant. This ambiance was heightened with a high-flash treatment and energetic posing.
Balancing old-school nostalgia with a youthful spirit, the final assets were visually and culturally compelling for the demographic of Gen Z consumers and their parents.