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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
Champion Clubhouse Campaign
On the court
Short
Campaign Production for Champion.
Story
Long Story Short partnered with Champion to oversee production for its Clubhouse campaign.
Long
Champion Clubhouse takes a nostalgic approach to the brand's heritage, showcasing a team-inspired collection of athleisure styles.
The campaign brief required us to take to the court, finding a location that reflected basketball heritage and collegiate style. Long Story Short was responsible for end-to-end production, including putting together a team, talent and location scouting, shot list creation, catering and prop sourcing.
On the day, we were there to manage production, ensuring every shot was captured in a timely manner. We also took care of post-production, overseeing retouching, video edits, music licensing and all final deliverables.
For a social-first approach, all video content was shot on iPhone.
The campaign adopted a digital-first approach, for organic and paid roll-out across the brand's website and social media platforms. Campaign imagery was also displayed in all Champion retail stores.
Photography: Sam Wong, Video: Joel Fenton & Tiana Koutsis, Video Editor:Joel Fenton, Stylist: Calvin Eissens, Hair and makeup: Georgia Gaillard