The stills 

This campaign involved capturing over 60 looks across underwear, apparel and kidswear, requiring a large mix of mature, youth, child and baby talent. Bonds also required different shots for release in the Australian and American markets. To ensure we were capturing everything we needed without sacrificing on dynamic visuals, we made the most of the expansive property while moving as quickly and efficiently as possible.

The video

For video, Bonds wanted to capture a series of vignette-style moments that spoke to the outback location without leaning on stereotypes or cliches. The result was 16 unique video stories across different product categories – each of which was meticulously storyboarded out to capture a wide mixture of talent, products and actions.

The logistics 

This was a huge shoot, taking place over four days in Australia’s Red Centre. After finding the perfect crew and talent, we took care of all the logistics to get everyone to Alice Springs from different cities across the country – as well as the product and a series of furnishings and accessories. We also took care of the accomodation for everyone involved, arranged 4WD transport to and from set each day, and organised catering to the remote location.

Photographer: Ming Nomchong, DOP: Tommy Excellent, Hair & Makeup: Adrianne Shreeve & Andrea Takagi, Stylist: Stuart Walford