Bonds brought LSS on board to produce a campaign that focused on the brand’s Match Its underwear range – made up of youthful, collectible separates designed for mixing and matching. 

Our concept revolved around a playful picnic with the girls, shot outdoors in Byron Bay with a vibrant picnic table set that celebrated the bright colours of the range. Because the campaign would be used in both Australia and the US, we incorporated recognisably Australian cues through cheeky slang sayings iced onto vintage-inspired cakes. 

On top of creative development, casting and end-to-end production, our team was tasked with creating a series of lo-fi social videos to accompany the campaign. 

Services: Creative direction, photographic production, casting, location, on-set management, social media video creation