Rollie Lifestyle Campaign

Shoes for every occasion

Need your story told?
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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.

Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.

Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.

Long Story Short is located
in Melbourne, Australia.

Short

End-to-end creative services and production.

Story

Rollie is a brand with community and a sense of fun at its core. Most importantly, the brand's shoes are made to be so light and comfy you'll never want to take them off.

Long

In this campaign. LSS was tasked with communicating the versatility, comfort, and durability of Rollie footwear. Wherever life takes you, there's a Rollie shoe to accompany you on your journey. 

Services: creative concept, stills and video production, location scouting, casting, and post-production. 

Long Story Short worked with Rollie to create photographic stills for some of the brand’s best-selling styles. The campaign concept was developed to convey the lifestyle of the Rollie wearer, and communicate how the brand’s footwear can take the wearer from day to night, and from work to play.

The campaign adopted a digital-first approach, for organic and paid roll-out across the brand's website and social media platforms.

Video content spanned a hero campaign video (below) and multiple bite-sized product videos for staggered release over the season.

Photographer: Sam Wong, Video: Jackson Grant, Stylist: Jade Leung, Hair and makeup: Phoenix Ly

Need your story told?
Want to chat?

Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.

Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.

Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.

Long Story Short is located
in Melbourne, Australia.