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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Rollie Lifestyle Campaign
Shoes for every occasion
Short
End-to-end creative services and production.
Story
Rollie is a brand with community and a sense of fun at its core. Most importantly, the brand's shoes are made to be so light and comfy you'll never want to take them off.
Long
In this campaign. LSS was tasked with communicating the versatility, comfort, and durability of Rollie footwear. Wherever life takes you, there's a Rollie shoe to accompany you on your journey.
Services: creative concept, stills and video production, location scouting, casting, and post-production.
Long Story Short worked with Rollie to create photographic stills for some of the brand’s best-selling styles. The campaign concept was developed to convey the lifestyle of the Rollie wearer, and communicate how the brand’s footwear can take the wearer from day to night, and from work to play.
The campaign adopted a digital-first approach, for organic and paid roll-out across the brand's website and social media platforms.
Video content spanned a hero campaign video (below) and multiple bite-sized product videos for staggered release over the season.
Photographer: Sam Wong, Video: Jackson Grant, Stylist: Jade Leung, Hair and makeup: Phoenix Ly