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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
Project with Images
Reimagining Melbournes East End
Short
We want to make work that pushes past mediocrity, and instead, speaks in its own voice.
Story
Long Story Short’s projects always aim to create work with true cultural relevance and an original, ownable point of view. We’re excited about building brands that we’d jump to choose ourselves, over the others — brands that we trust, exceed expectations and that we want around forever.
Long
While very diverse, our aesthetic approach often involves distinct sense of play, aiming to put the fun in functional. Strategically, our work aims to elevate brand offerings by distilling core messaging down to its clearest and freshest visual form.
“Connecting the A’s to B’s with special attention on the C’s”
This year, Parisian icon and much-loved fragrance brand Diptyque celebrates 60 years of free-spirited, artistic parfumerie. To mark the occasion, they’ve launched a new scent, Orphéon EDP, inspired by the bar of the same name: a late-night haunt filled with joyful effervescence, where the three founders of the nearby Diptyque boutique liked to meet up. Hear more about what the brand, their perfumer and the illustrator who designed the scent’s label have to say about this nostalgic scent below.
The Story Behind Orphéon Edp
Picture this: Paris in the early 60s—the Saint-Germain quarter is alive with the rhythm of all-night jazz club sessions and artistic encounters. The three original founders of Diptyque, one an English painter, one a Parisian theatrical director and one an interior decorator, meet up at the Orphéon bar to discuss their ideas, share their thoughts and inspire each other.
- The bar itself sits at the intersection of 34 boulevard Saint Germain and the rue de Pontoise, its entrance adjacent to the original Diptyque boutique.
- A few years after the opening of the boutique, the Maison bought Orphéon to extend its space.
- Today, the only physical part of the bar that remains is a faceted blue column in the Diptyque shop—and we like to think that the spirit of it is now captured in every bottle of Orphéon EDP.
According to the brand: “Orphéon eau de parfum is the olfactory portrait of the place. It is enveloping, woody, spicy and floral, recalling the décor of wood and velvet, the waft of alcohol and tobacco, the perfumed trail of elegant ladies and dashing gents.”
Another heading
- Picture this: Paris in the early 60s—the Saint-Germain quarter is alive with the rhythm of all-night jazz club sessions and artistic encounters.
- The three original founders of Diptyque, one an English painter, one a Parisian theatrical director and one an interior decorator, meet up at the Orphéon bar to discuss their ideas, share their thoughts and inspire each other.
Photographer: Sam Wong
Designer: Lachlan Siu