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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.

Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.

Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.

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Reimagining Melbournes East End

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We want to make work that pushes past mediocrity, and instead, speaks in its own voice.

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Long Story Short’s projects always aim to create work with true cultural relevance and an original, ownable point of view. We’re excited about building brands that we’d jump to choose ourselves, over the others — brands that we trust, exceed expectations and that we want around forever.

“Connecting the A’s to B’s with special attention on the C’s”

This year, Parisian icon and much-loved fragrance brand Diptyque celebrates 60 years of free-spirited, artistic parfumerie. To mark the occasion, they’ve launched a new scent, Orphéon EDP, inspired by the bar of the same name: a late-night haunt filled with joyful effervescence, where the three founders of the nearby Diptyque boutique liked to meet up. Hear more about what the brand, their perfumer and the illustrator who designed the scent’s label have to say about this nostalgic scent below.

The Story Behind Orphéon Edp

Picture this: Paris in the early 60s—the Saint-Germain quarter is alive with the rhythm of all-night jazz club sessions and artistic encounters. The three original founders of Diptyque, one an English painter, one a Parisian theatrical director and one an interior decorator, meet up at the Orphéon bar to discuss their ideas, share their thoughts and inspire each other.

  • The bar itself sits at the intersection of 34 boulevard Saint Germain and the rue de Pontoise, its entrance adjacent to the original Diptyque boutique.
  • A few years after the opening of the boutique, the Maison bought Orphéon to extend its space.
  • Today, the only physical part of the bar that remains is a faceted blue column in the Diptyque shop—and we like to think that the spirit of it is now captured in every bottle of Orphéon EDP.

According to the brand: “Orphéon eau de parfum is the olfactory portrait of the place. It is enveloping, woody, spicy and floral, recalling the décor of wood and velvet, the waft of alcohol and tobacco, the perfumed trail of elegant ladies and dashing gents.”

Another heading

  1. Picture this: Paris in the early 60s—the Saint-Germain quarter is alive with the rhythm of all-night jazz club sessions and artistic encounters.
  2. The three original founders of Diptyque, one an English painter, one a Parisian theatrical director and one an interior decorator, meet up at the Orphéon bar to discuss their ideas, share their thoughts and inspire each other.

Photographer: Sam Wong

Designer: Lachlan Siu