To launch its new Lip Lacquer Serum, Nude by Nature brand tasked us with creating an empowering, feminine campaign that celebrated the effortless, glossy finish of the product. We developed a concept that combined the structure and power of officewear with touches of lush nature to shout out the product’s clean formula. 

For stills, a nostalgic desk set was created outside against a natural backdrop for a slightly surreal effect. Video was shot indoors in a modern home office setting to complement the photography while having its own distinct identity. 

Services: Creative direction, photographic and video production, casting, location, on-set management