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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
La Perla Social Media Management
Launching a wine, pizza and music bar
Short
Creating an online presence for new restaurant and bar La Perla in Camberwell.
Story
Long Story Short was engaged to assist with the launch of La Perla, Camberwell.
As a new restaurant, we started from the ground up and developed an overarching social media strategy for the business.
Long
When developing an online identity and strategy for La Perla, Long Story Short followed a strategic approach – a deep dive with the client where their background and objectives were outlined, a branding session where personality, values, and brand essence were determined, and creation of an overarching strategy – covering everything from content pillars to advertising spend.
The execution of the strategy was guided by four content pillars – food, drink, music, and personality. The La Perla brand is down-to-earth, cheeky, relatable, knowledgeable, and is a celebration of friendship, fresh produce, and creativity.
Long Story Short now manages the day-to-day running of La Perla’s digital presence – we facilitate all content creation, including creative direction, production, copywriting, photography, and graphic design.
The Instagram grid is carefully planned to reflect the venue's playful personality with illustrations by Studio Hysteric mixed with thoughtful copywriting and photography that captures the La Perla brand essence.
PR Coverage in Good Food facilitated by Long Story Short.
Photography: Liana Hardy