Kathmandu AW22 Campaign

Return to Nature

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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.

Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.

Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.

Long Story Short is located
in Melbourne, Australia.

Short

Creative concept, direction, and production for Kathmandu’s AW22 Campaign: Return to Nature

Story

Long Story Short was engaged by The Brag Media and Kathmandu to develop an integrated photographic and video campaign for digital, social, OOH, and in-store usage across Australia, New Zealand, Canada, and Europe.

Long

With Kathmandu’s new-season collection taking on a distinctly fashion-led approach to design – featuring cozy sweats and reversible bombers – LSS developed the campaign narrative to show that the iconic adventure brand can be worn at home, on the streets, or in the great outdoors.

The concept brought nature indoors via large-scale sustainable plant and floral installations by local florist Alchemy Orange (featuring mostly foraged materials).

Both the set construction and talent mood nod to feeling and fun that come from being in touch with nature, while the photography and video took an aesthetically fashion-inspired approach to signify Kathmandu's move into new lifestyle product categories.

Photographer: Jordan Drysdale, DOP: Jesse Gohier-Fleet, Stylist: Jade Leung, Hair and makeup: Phoenix Ly, Set Design: Alchemy Orange, Video Editor: Geri Doherty

Need your story told?
Want to chat?

Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.

Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.

Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.

Long Story Short is located
in Melbourne, Australia.