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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Jockey
Getting ready
Short
Creative concept development, casting, location scouting and production for Jockey.
Story
Long Story Short oversaw end-to-end creative campaign direction for Jockey’s seasonal branding refresh, planning, producing and editing a series of evergreen digital assets.
Long
Long Story Short teamed up with Jockey to refresh its brand identity with a suite of imagery and video that could be used across multiple channels. Our aim was to showcase Jockey’s brand pillar of ‘getting ready to make great moves’ by depicting talent preparing for their day. We worked to highlight the benefits of the brand’s products, as well as the laidback, aspirational lifestyle of the Jockey wearer.
By carefully scouting locations and talent, we were able to produce 75 on-brand stills and a series of videos that could be used across a range of platforms. We also oversaw post-production editing to ensure the deliverables were thematically and digitally cohesive.
Services: Concept development, casting, location, production, post-production
Photographer: Michelle Tran, DOP: Didier Kasjan, Video Director: Sam Wong, Hair: Bradwyn Jones, Makeup: Janice Wu, Wardrobe Stylist: Karly Brown, Set Stylist: Henry King