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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
M/FW 2022 Runway Videos
In the moment
Short
Official production partner for Melbourne Fashion Week 2022.
Story
Long Story Short was engaged by the City of Melbourne to oversee the end-to-end creative development and production of official video content for M/FW 2022.
Long
For the second year in a row, LSS was the official event production partner for Melbourne Fashion Week 2022. The goal for videography was to create short yet engaging video reels which captured the overall mood and setting unique to each runway. This included managing a hand-picked team of videographers across 10+ shows over the week. We began with the development of creative concepts for each reel, in particular, deciding on video treatments and shot lists or sequences. On the day of the show, the LSS team ensured our videographers were adequately briefed and always in the right place at the right time. Destined for the M/FW Instagram page, assets were edited and delivered with a tight next-day turnaround.
The opening show - ‘Urban Garden Runway’ featuring designers; Acler, Asiyam, Atoir, Buluuy Mirrii, Dom Bagnato, Gorman, Kuwaii, Morrison, Ngali, Torannce and Viceta Wang.
Fashion x Art, broke the bounds of traditional runways by stationing models in various sets in the State Library of Victoria, and ushering the audience through to view the looks.
Designers included Alix Higgins, Arnsdorf, Gapuwiyak Culture and Arts with Aly de Groot, Harrolds, INJURY, JASONGRECH, J’Aton, Mariam Seddiq, Moss Tunstall, Posture Studio, STRATEAS CARLUCCI, Vault and VERNER.
Dockside Runway, set under Bolte Bridge, featured contemporary looks with a y2k edge. Designers included A.BCH, Chris Ran Lin, Erik Yvon, Postel, REBORN by HoMie, Sabatucci, SISTER, SUKU Home, SZN, The Social Studio and TOILÉ STUDIOS
Melbourne’s beloved Queen Victoria Market Dairy Hall was transformed it into a unique runway and dining experience for this years fashion week. Designer in this show included: autark, ELK, Ginger & Smart, House of Campbell, JOSEPH & JAMES, Khòlò, Mastani, MNDATORY, OnceWas and Veronika Maine.
The Walker Lane runway was set at the Collins Square precinct. Designers featured; BAABY, days of grace, Elliatt, JAM the Label, Micky in the Van, Ngali, Perple, Pfeiffer, REMUSE and Vow Studio
Our personal favourite of the week. MFW’s student runway showcases the creative and captivating designs produced by students from Box Hill Institute, Holmesglen Institute, Kangan Institute, RMIT School of Fashion and Textiles and Whitehouse Institute of Design Australia
Located in a hidden space at Emporium Melbourne, one of the city’s fashion centres with a focus on championing high-end Australian design – the Emporium Hidden runway featured designers bassike, Bec + Bridge, búl, CALIBRE, Jac + Jack, Maje, Manning Cartell, M.J. Bale, Oroton, Sandro Paris, Viktoria & Woods and Zadig et Voltaire
The Modest Runway spotlighted the local, established and emerging designers at the forefront of Melbourne’s rising modest fashion scene. Including; Amaal Label, AISHA ELLÉN GARMENTS, By Guzmán, BULLÉ, its by alma, joúmi, MaryMak, Murrii Quu Couture, Nasiba Fashions, Sakena The Label, Sawa+Co, SHABAH, The Social Studio and Yasmin Jay
The Ganbu Marra runway celebrated the next generation of First Nations design. Featuring designers Adjadura, Amber Days, Gammin threads, Gapuwiyak Culture and Arts with Aly de Groot, Injalak Arts with Ally Beahan, Kamara Australia, Native Swimwear Australia, Nungala Creative, Paul McCann, Take Pride Movement, Wuurn of Kanak, Yanggurdi and Yarrenyty Arltere Artists
To finish off the week, the Closing Runway was held in Melbourne’s grand ‘Collins Dome’ to suit the glamour of the event. The designers featured were Aje, Alice McCALL, Bianca Spender, Carla Zampatti, L’IDÉE, LEO LIN, MAARA Collective, Mariam Seddiq, Martin Grant (Presented by Christine on Collins) and nevenka
Videographers: Kimberely Summer, Joseph Haddad & Rachael Scerri.
Editors: Anna Downie, Geri TV, Joseph Haddad & Rachael Scerri.