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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.

Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.

Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.

M/FW 2022 Runway Videos

In the moment


Official production partner for Melbourne Fashion Week 2022.


Long Story Short was engaged by the City of Melbourne to oversee the end-to-end creative development and production of official video content for M/FW 2022.

The opening show - ‘Urban Garden Runway’ featuring designers; Acler, Asiyam, Atoir, Buluuy Mirrii, Dom Bagnato, Gorman, Kuwaii, Morrison, Ngali, Torannce and Viceta Wang.

Fashion x Art, broke the bounds of traditional runways by stationing models in various sets in the State Library of Victoria, and ushering the audience through to view the looks.

Designers included Alix Higgins, Arnsdorf, Gapuwiyak Culture and Arts with Aly de Groot, Harrolds, INJURY, JASONGRECH, J’Aton, Mariam Seddiq, Moss Tunstall, Posture Studio, STRATEAS CARLUCCI, Vault and VERNER.

Dockside Runway, set under Bolte Bridge, featured contemporary looks with a y2k edge. Designers included A.BCH, Chris Ran Lin, Erik Yvon, Postel, REBORN by HoMie, Sabatucci, SISTER, SUKU Home, SZN, The Social Studio and TOILÉ STUDIOS

Melbourne’s beloved Queen Victoria Market Dairy Hall was transformed it into a unique runway and dining experience for this years fashion week. Designer in this show included: autark, ELK, Ginger & Smart, House of Campbell, JOSEPH & JAMES, Khòlò, Mastani, MNDATORY, OnceWas and Veronika Maine.

The Walker Lane runway was set at the Collins Square precinct. Designers featured; BAABY, days of grace, Elliatt, JAM the Label, Micky in the Van, Ngali, Perple, Pfeiffer, REMUSE and Vow Studio

Our personal favourite of the week. MFW’s student runway showcases the creative and captivating designs produced by students from Box Hill Institute, Holmesglen Institute, Kangan Institute, RMIT School of Fashion and Textiles and Whitehouse Institute of Design Australia

Located in a hidden space at Emporium Melbourne, one of the city’s fashion centres with a focus on championing high-end Australian design – the Emporium Hidden runway featured designers bassike, Bec + Bridge, búl, CALIBRE, Jac + Jack, Maje, Manning Cartell, M.J. Bale, Oroton, Sandro Paris, Viktoria & Woods and Zadig et Voltaire

The Modest Runway spotlighted the local, established and emerging designers at the forefront of Melbourne’s rising modest fashion scene. Including; Amaal Label, AISHA ELLÉN GARMENTS, By Guzmán, BULLÉ, its by alma, joúmi, MaryMak, Murrii Quu Couture, Nasiba Fashions, Sakena The Label, Sawa+Co, SHABAH, The Social Studio and Yasmin Jay

The Ganbu Marra runway celebrated the next generation of First Nations design. Featuring designers Adjadura, Amber Days, Gammin threads, Gapuwiyak Culture and Arts with Aly de Groot, Injalak Arts with Ally Beahan, Kamara Australia, Native Swimwear Australia, Nungala Creative, Paul McCann, Take Pride Movement, Wuurn of Kanak, Yanggurdi and Yarrenyty Arltere Artists

To finish off the week, the Closing Runway was held in Melbourne’s grand ‘Collins Dome’ to suit the glamour of the event. The designers featured were Aje, Alice McCALL, Bianca Spender, Carla Zampatti, L’IDÉE, LEO LIN, MAARA Collective, Mariam Seddiq, Martin Grant (Presented by Christine on Collins) and nevenka

Videographers: Kimberely Summer, Joseph Haddad & Rachael Scerri.

Editors: Anna Downie, Geri TV, Joseph Haddad & Rachael Scerri.