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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Melbourne Fashion Week
In the moment
Short
Official production partner for Melbourne Fashion Week 2022.
Story
Long Story Short was engaged by City of Melbourne to oversee the end-to-end creative development and production of official video content for M/FW 2022.
Long
For the second year in a row, LSS was the official event production partner for Melbourne Fashion Week 2022. The goal for videography was to create short yet engaging video reels which captured the overall mood and setting of each unique runway. This included managing a hand-picked team of videographers across 10+ shows over the week.
We began with the development of creative concepts for each reel, deciding on video treatments, shot lists and sequences. The LSS team was on the ground on the day of each show to ensure our videographers were adequately briefed and always in the right place at the right time. Destined for the M/FW Instagram page, assets were edited and delivered with a tight next-day turnaround.
Services: Crew management, videography, video editing
The Urban Garden Runway opened Melbourne Fashion Week with designers Acler, Asiyam, Atoir, Buluuy Mirrii, Dom Bagnato, Gorman, Kuwaii, Morrison, Ngali, Torannce and Viceta Wang.
Fashion x Art broke the bounds of traditional runways by stationing models in various sets throughout the State Library of Victoria, ushering the audience through to view the looks.
Designers included Alix Higgins, Arnsdorf, Gapuwiyak Culture and Arts with Aly de Groot, Harrolds, INJURY, JASONGRECH, J’Aton, Mariam Seddiq, Moss Tunstall, Posture Studio, STRATEAS CARLUCCI, Vault and VERNER.
The Dockside Runway, set under the Bolte Bridge, featured contemporary looks with a Y2K edge. Designers included A.BCH, Chris Ran Lin, Erik Yvon, Postel, REBORN by HoMie, Sabatucci, SISTER, SUKU Home, SZN, The Social Studio and TOILÉ STUDIOS.
Melbourne’s beloved Queen Victoria Market Dairy Hall was transformed into a hybrid runway and dining experience for this year’s Fashion Week. Designers included autark, ELK, Ginger & Smart, House of Campbell, JOSEPH & JAMES, Khòlò, Mastani, MNDATORY, OnceWas and Veronika Maine.
The Walker Lane runway was set at the Collins Square precinct. Designers included BAABY, days of grace, Elliatt, JAM the Label, Micky in the Van, Ngali, Perple, Pfeiffer, REMUSE and Vow Studio.
Our personal favourite of the week was M/FW’s Student Runway, showcasing the creative and captivating designs of students from Box Hill Institute, Holmesglen Institute, Kangan Institute, RMIT School of Fashion and Textiles and Whitehouse Institute of Design Australia.
The Emporium Hidden Runway was located in a hidden space within Emporium Melbourne, championing high-end Australian design in one of the city’s iconic fashion centres. Designers included bassike, Bec + Bridge, búl, CALIBRE, Jac + Jack, Maje, Manning Cartell, M.J. Bale, Oroton, Sandro Paris, Viktoria & Woods and Zadig et Voltaire.
The Modest Runway spotlighted the established and emerging local designers at the forefront of Melbourne’s rising modest fashion scene. Designers included Amaal Label, AISHA ELLÉN GARMENTS, By Guzmán, BULLÉ, its by alma, joúmi, MaryMak, Murrii Quu Couture, Nasiba Fashions, Sakena The Label, Sawa+Co, SHABAH, The Social Studio and Yasmin Jay.
The ganbu marra runway celebrated the next generation of First Nations design. Designers included Adjadura, Amber Days, Gammin threads, Gapuwiyak Culture and Arts with Aly de Groot, Injalak Arts with Ally Beahan, Kamara Australia, Native Swimwear Australia, Nungala Creative, Paul McCann, Take Pride Movement, Wuurn of Kanak, Yanggurdi and Yarrenyty Arltere Artists.
To finish off the week, the Closing Runway was held in Melbourne’s grand Collins Dome to suit the glamour of the event. Designers included Aje, Alice McCALL, Bianca Spender, Carla Zampatti, L’IDÉE, LEO LIN, MAARA Collective, Mariam Seddiq, Martin Grant (Presented by Christine on Collins) and nevenka.
Videographers: Kimberely Summer, Joseph Haddad, Rachael Scerri
Editors: Anna Downie, Geri TV, Joseph Haddad, Rachael Scerri