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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Melbourne Fashion Week
Everyone to the front
Short
Official photographic partner for Melbourne Fashion Week 2022.
Story
Long Story Short was engaged by City of Melbourne to execute and manage all official backstage, runway, and event partnership photography for M/FW 2022.
Long
For the second year in a row, LSS was the official event photography partner for Melbourne Fashion Week 2022. Covering 20+ shows across the week, we managed a team of 10 photographers selected for their creative, engaging and non-traditional approaches to event storytelling. Our team ensured all assets were delivered with a same-day turnaround.
Services: Crew management, photography
Runway
For official runway shots, multiple photographers were stationed at different angles during every session, leaving no angle uncaptured.
Backstage
To catch the action backstage, we had a photographer at every hair and makeup location, and one roving behind the scenes during all shows.
Pop-Up Runways
Our team also followed models and performers across all official pop-up activations in various locations around Melbourne.
Commercial/Partnerships
To ensure that City of Melbourne received all the deliverables agreed upon with event partners and sponsors, we took care to capture absolutely everything – even the smallest details. From food and drinks to flowers, furniture and volunteers, our team shot it all.
Sponsors included Michelton, Collarts, Creative Victoria, Dann's Event Hire, Emporium Melbourne, Kevin Murphy, Morphe, QVM and RCYCL.
VIP and Media
We were also tasked with capturing important guests from the City of Melbourne’s PR list. This required liaising with the event's PR agency, educating ourselves on the VIP guestlist, and assigning a dedicated photographer to each VIP event.
Photographers: Sam Wong, Bella Loke, Charlie Ashfield, Melissa Cowan, Naomi Rahim, Liana Hardy