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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.

Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.

Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.

M/FW 2022 Event Photography

Everyone to the front

Short

Official photographic partner for Melbourne Fashion Week 2022.

Story

Long Story Short was engaged by the City of Melbourne to execute and manage all official backstage, runway, and event partnership photography for M/FW 2022.

Runway

For official runway shots, multiple photographers were stationed at different angles during every session, leaving no angle uncaptured.

Backstage

To catch the action backstage, we had a photographer at every hair and makeup location, and one roving behind the scenes during all shows.

Pop Up Runways

Our team also followed models and performers across all official pop-up activations in various locations around Melbourne.

Commercial/partnerships

To ensure that the City of Melbourne received all the deliverables agreed upon with event partners and sponsors, we took care to capture absolutely everything – even the smallest details. From food and drinks to flowers, furniture and volunteers, our team shot it all.

Sponsors included Michelton, Collarts, Creative Victoria, Dann's Event Hire, Emporium Melbourne, Kevin Murphy, Morphe, QVM and RCYCL.

VIP and Media

We were also tasked with capturing important guests from the City of Melbourne’s PR list. This required liaising with the event's PR agency, educating ourselves on the VIP guestlist, and assigning a dedicated photographer to each VIP event.

Photographers: Sam Wong, Bella Loke, Charlie Ashfield, Melissa Cowan, Naomi Rahim and Liana Hardy.