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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.

Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.

Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.

M/FW 2022 Event Photography

Everyone to the front


Official photographic partner for Melbourne Fashion Week 2022.


Long Story Short was engaged by the City of Melbourne to execute and manage all official backstage, runway, and event partnership photography for M/FW 2022.


For official runway shots, multiple photographers were stationed at different angles during every session, leaving no angle uncaptured.


To catch the action backstage, we had a photographer at every hair and makeup location, and one roving behind the scenes during all shows.

Pop Up Runways

Our team also followed models and performers across all official pop-up activations in various locations around Melbourne.


To ensure that the City of Melbourne received all the deliverables agreed upon with event partners and sponsors, we took care to capture absolutely everything – even the smallest details. From food and drinks to flowers, furniture and volunteers, our team shot it all.

Sponsors included Michelton, Collarts, Creative Victoria, Dann's Event Hire, Emporium Melbourne, Kevin Murphy, Morphe, QVM and RCYCL.

VIP and Media

We were also tasked with capturing important guests from the City of Melbourne’s PR list. This required liaising with the event's PR agency, educating ourselves on the VIP guestlist, and assigning a dedicated photographer to each VIP event.

Photographers: Sam Wong, Bella Loke, Charlie Ashfield, Melissa Cowan, Naomi Rahim and Liana Hardy.