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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.

Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.

Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.

Dan Murphy's

Mix it yourself

Creative campaign photography for a Dan Murphy's evergreen cocktail content series featuring two hands holding a light coloured cocktail against a white background
Creative campaign photography for a Dan Murphy's evergreen cocktail content series featuring a light coloured cocktail with a lemon slice and mint leaves against a green background

Short

Photographic production and videography for Dan Murphy’s. 

Story

Long Story Short worked with Dan Murphy’s on an evergreen content series highlighting 33 unique cocktail recipes. 

Siciliano cocktail with an orange garnish in a clear hexagonal glass mug for a Dan Murphy's evergreen cocktail photography campaign

A Social-First Approach

Departing from the previous high-fi production to its cocktail video content, Dan’s tasked us with filming and editing 22 lo-fi tutorial videos. The objective was to stay native to social platforms, with short, snappy content that captured the eye and broke down each step in an engaging and digestible format.

Close up dulce de leche cocktail in a small coupe glass for a Dan Murphy's evergreen cocktail photography campaign
Hot Pink Punch cocktail with a watermelon garnish in a jug and two glasses for a Dan Murphy's evergreen cocktail photography campaign
Mont Blanc cocktail in a short glass with a large ice cube and orange zest garnish for a Dan Murphy's evergreen cocktail photography campaign
Toffee Negroni cocktail in a short glass with an orange twist garnish for a Dan Murphy's evergreen cocktail photography campaign
Close up Diablo Rojo cocktail with a scorched red pepper garnish for a Dan Murphy's evergreen cocktail photography campaign
Frozen raspberry cosmo cocktail with a raspberry and mint leaf garnish for a Dan Murphy's evergreen cocktail photography campaign
Close up Strawberry Highball cocktail with a strawberry and icing sugar garnish for a Dan Murphy's evergreen cocktail photography campaign

This evergreen cocktail campaign is an example of how Long Story Short helps Australian retailers create commercially effective content at scale. From creative production through to photography and video, our Melbourne-based team delivers campaign assets and content for ecommerce, social media, digital advertising and in-store marketing. If you're looking for a creative production agency that can manage every stage of a commercial photoshoot, we'd love to hear about your next project.

Alcoholic Lemonade cocktail with a lemon slice and mint leaf garnish for a Dan Murphy's evergreen cocktail photography campaign

Videographer: Long Story Short, Photographer: Kayla May, Set Stylist: Bridget Wald, Styling Assistant: Helena Inez Abapo, Mixologists: Matt Linklater, Kitty Gardner

Related Projects

Social sips

Confident cocktailing

Creative campaign photography for a Dan Murphy's lifestyle photoshoot featuring woman straining cocktail in glass with ingredients and recipe book on table for a Dan Murphy's lifestyle photography campaign shoot