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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
Champion Collegiate Campaign
Top of the class
Short
Production management for Champion’s 2023 Collegiate Campaign.
Story
Long Story Short returned for the newest iteration of Champion Collegiate, handling end-to-end production across the campaign.
Long
When asked to join forces with Champion for the Collegiate 2.0 campaign, we worked closely with photographer Sam Wong to execute a concept that captured an elevated and preppy mood with an athletic twist. The creative was developed around the sport of golf, focusing on both its timeless cultural impact and current popularity to celebrate the heritage-inspired range. With the location being an integral part of the production, we spent dedicated time scouting venues and golf clubs around the state to find the perfect spot.
We also worked alongside Moonboy Entertainment to produce a short film titled ‘A Good Round’, taking the campaign to the next level. This involved overseeing scripting, production and editing to capture a cinematic, Champion-worthy feel. Both photo and video content has been used across all Champion channels, from retail to socials.
Photography: Sam Wong, Videography: Moonboy Entertainment, Stylist: Kevin Cheung, HMU: Jordan Hallewell