When asked to join forces with Champion for the Collegiate 2.0 campaign, we worked closely with photographer Sam Wong to execute a concept that captured an elevated and preppy mood with an athletic twist. The creative was developed around the sport of golf, focusing on both its timeless cultural impact and current popularity to celebrate the heritage-inspired range. With the location being an integral part of the production, we spent dedicated time scouting venues and golf clubs around the state to find the perfect spot.

We also worked alongside Moonboy Entertainment to produce a short film titled ‘A Good Round’, taking the campaign to the next level. This involved overseeing scripting, production and editing to capture a cinematic, Champion-worthy feel. Both photo and video content has been used across all Champion channels, from retail to socials.

Services: Creative development, video and photographic production, location scouting, scripting