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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
Bonds Zippy Campaign
One zip wonder
Short
End-to-end creative direction and production for the Bonds Winter ‘23 Zippy campaign.
Story
Long Story Short was engaged by Bonds to handle the campaign creative, photography and videography for this season’s Zippy campaign shoot.
Long
Bonds were keen to introduce its most iconic line for babies, the Zippy, to a new generation of families. We devised the shoot’s creative direction to best showcase all the key features and benefits of this long-standing wardrobe hero – starting with the tagline One Zip Wonder.
We oversaw the editing and delivery of all final retouched assets for use across bricks and mortar, digital, and social media touchpoints, which included original store window design by the LSS team.
Services: creative direction, photographic and video production, casting, on-set management, store window design
Our approach to set design, shot lists, and styling was centred on a visual celebration of all things Zippy – from the two-way zip to the foldover mittens, cuffable feet, and new-season prints.
Our team held castings for the tiny talent, and was there on the day to ensure all the must-haves of working with children were covered (bubble machine in hand).
Photographer: Michelle Tran, Stylist: Abby Bennett, Hair: Ashleigh Carpenter, Video: Ramsay Hosn