LSS worked with Bonds once again on a large-scale seasonal campaign. For Summer 2025, Bonds wanted to create a point of sale campaign that tied into its broader As Worn By Us brand narrative while still having its own distinct identity. 

Our concept revolved around the nostalgic Australian experience of summers spent in caravan and holiday parks. After looking into a number of coastal and regional locations, we decided to shoot the campaign in the iconic town of Bonnie Doon. 

We planned a three-day location shoot at Bonnie Doon Lakeside Leisure Resort. Our goal was to produce stills and video that took advantage of both the beautiful natural landscape and the park’s holiday ammenities.

Our team took charge of casting to find a mixture of experienced agency talent and locals from surrounding towns, as well as finding the perfect crew and organising all the logistical details involved in such a large shoot. 

Services: Concept development, casting, crew, location, catering, on-set production, post-production, social media content creation