Bonds engaged LSS for production on its 2025 Pride campaign. The goal was to create photographic and video content that celebrated the individuality, style and spirit of the LGBTQIA+ community, while also fitting within the brand’s wider As Worn by You campaign. 

We developed a concept called As Worn Your Way, which spotlighted five LGBTQIA+ talent styling two genderfree Bonds products in their own unique way. Each talent worked closely with the campaign’s stylist to put together looks that felt authentic, comfortable and expressive. The campaign was also accompanied by social videos of talent, the stylist, and a Minus18 representative speaking to the importance of Pride, community and creativity. 

Our team was responsible for concept development, finding talent through streetcasting, putting together a crew of LGBTQIA+ creatives, and all aspects of production both on and off set. 

Services: Creative direction, photographic and video production, casting, location, on-set management