LSS had the pleasure of producing Bonds’ annual Mother’s Day campaign for another year, taking the opportunity to celebrate the relationship between mothers and their children. We were responsible for producing both photographic and video content for this campaign.

In an effort to tap into authentic and relatable family dynamics, we focused on casting real-life mothers and daughters. Through a thorough street-casting process, we found three families who perfectly captured the energy we were going for. 

Our campaign concept was all about viewing sleepwear and loungewear through an empowered, fashion-focused lens. We achieved this using a pared-back outdoor set with a backdrop constructed entirely from bedding. 

Services: Concept development, casting, on-set production, post-production