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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
Bonds Maternity Campaign
Next-Gen Motherhood
Short
Concept development and production management for the Bonds maternity capsule.
Story
Long Story Short was engaged by Bonds to handle end-to-end photographic and video production for the Re/Birth campaign shoot.
Long
With its Re/Birth maternity capsule, Bonds presents all-encompassing styles for pregnancy, postpartum, and beyond.
Our approach was centered on an empowered view of maternity wear, trading traditional softness for a more stoic direction. We devised the shoot’s creative territory around the hero colour purple – a symbol of strength and renewal.
To keep this campaign as relatable and authentic as possible, we searched for the perfect street-casted talent. We had real conversations about their perspectives on pregnancy and parenting – talking everything from beauty to confidence – which were later used as quotes in both the final photo and video assets.
LSS managed all stages of production, including the editing and delivery of final retouched assets for use across digital and social touchpoints.
Services: creative concept + development, casting, location, shot list, catering, photo and video production management
Photography: Stephanie Cammarano, DOP & Video Edit: Tiana Koutsis, Hair & Makeup: Janice Wu, Styling: Jade Leung