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Long Story Short specialises in telling your story, differently – from photo and video production to copywriting and beyond, conveying your narrative in a meaningful and unique way is our priority.
Our agency is led by former managing editor and creative director Leah White, bringing with her extensive experience in the fashion, lifestyle, sports, and local government sectors.
Brands and organisations we’ve worked with include: Bloomingdales, adidas, Flybuys, Rebel Sport, Hype DC, Rolling Stone, Fashion Journal, VICE, New Balance, Rollie, Champion, Keep Cup, Melbourne Fashion Week (City of Melbourne), Converse, and more.
Our Agency is located
in Melbourne, Australia.
Bonds Chafe Off
Underwear for every body
Short
Concept development, casting and production for Bonds.
Story
Long Story Short was engaged by Bonds to develop and produce photographic and video content for its Chafe Off campaign.
Long
As a campaign, Chafe Off is all about showcasing the comfort and anti-chafe properties of a new underwear range from Bonds. To highlight the brand’s inclusive size range and zone in on themes of physical and emotional comfort, we developed a campaign concept centred around authentic talent – bringing together a group of real people instead of traditional models.
On top of development, LSS handled casting, location, putting together the creative team, shot list creation, catering, on-set production, and building digital assets.
For the brand’s digital and social assets, we leaned into a graphic look and feel that drew playful inspiration from model casting calls. This was achieved through the use of polaroid photos and bold graphics modelled after classic sticky notes.
