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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Bonds Chafe Off
Underwear for every body
Short
Concept development, casting and production for Bonds.
Story
Long Story Short was engaged by Bonds to develop and produce photographic and video content for its Chafe Off campaign.
Long
As a campaign, Chafe Off is all about showcasing the comfort and anti-chafe properties of a new underwear range from Bonds. To highlight the brand’s inclusive size range and zone in on themes of physical and emotional comfort, we developed a campaign concept centred around authentic talent – bringing together a group of real people instead of traditional models.
On top of development, LSS handled casting, location, putting together the creative team, shot list creation, catering, on-set production, and building digital assets.
For the brand’s digital and social assets, we leaned into a graphic look and feel that drew playful inspiration from model casting calls. This was achieved through the use of polaroid photos and bold graphics modelled after classic sticky notes.
Services: Concept development, casting, crew, location, catering, production, post-production
Photographer: Stephanie Cammarano, Video Director: Joel Fenton, DOP: Nick Frayne, Stylist: Jade Leung, Hair and Makeup: Janice Wu