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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Sephora SPF Campaign
Sunproof your look
Short
Creative concept and campaign production for Sephora’s SPF Campaign.
Story
Sephora engaged Long Story Short to create an innovative, onmi-channel campaign for Australia, New Zealand, and South-East Asia.
Long
Working from a beauty-focused brief that prioritised breaking the mould on traditional SPF campaigns, we devised The SPF Daily. This concept was a playful way to encourage daily sunscreen wear through the use of classic newspaper motifs.
Our team managed the project from end to end, handling early ideation, storyboarding, copywriting, casting, crew curation and on-set production. We also took charge of campaign rollout by working with Sephora to design weekly digital and EDM content and OOH advertising.
Services: Creative, production, casting, art direction, design
The Video
For the campaign video, our concept focused on the idea that there isn’t a one-size-fits-all approach to incorporating SPF into your routine. It emphasised the message that you don’t have to choose between sun protection and makeup perfection. We leaned into the campaign’s newspaper theme to bring this narrative to life, capturing talent with physical copies of The SPF Daily. During post-production, LSS oversaw the voiceover, copy, edit, and original soundtrack development.
The Rollout
We worked closely with Sephora to develop a design toolkit which was applied to both digital and retail spaces. This included campaign lockups, colour palettes, font treatments and graphics. Our collaboration involved rolling out six weeks of content for the Sephora website, Google Display Network, Affinity eDMs, Instagram, Facebook and more across Australia, New Zealand and South-East Asia.
Behind the Scenes
Photographer: Jordan Drysdale, DOP: Amy Dellar, Video Director: Sam Wong, Hair: Bradwyn Jones, Makeup: Rob Povey, Wardrobe Stylist: Jade Leung, Set Stylist: Henry King, Retouching: SheTouch
