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We prioritise fresh, compelling, and meaningful communication, placing the art of storytelling at the forefront of every project through carefully curated words, unique images, and captivating video content.
Long Story Short's team includes experts in copywriting, photo and video production, social media management, graphic design, and beyond, opening endless avenues to bring your brand’s narrative to life.
Our agency’s experience spans a variety of sectors including fashion, lifestyle, beauty, retail, education and events.
Our Agency is located
in Naarm (Melbourne), Australia.
Bonds Sleepwear Campaign
Sweet Dreams
Short
Concept development, casting and production for Bonds.
Story
Long Story Short was engaged by Bonds to develop and produce photographic and video content for a new Sleep campaign.
Long
Going into the winter season, Bonds wanted to reposition its sleepwear offering with a concentrated focus on feel-good, textural fabrics. To highlight this direction, LSS was charged with developing a campaign that celebrated lived-in comfort and the surreal feeling of dreaming.
The campaign covered both the adult's and kid's Sleep ranges, finding harmony between the two through a playful family focus. Our concept centred on youthful talent, unexpected propping, and vibrant colours that aligned with Bonds’ sleep prints. Elevated poses and integrated props that our kids talent could play with were vital to keeping the campaign feeling adventurous, imaginative and dreamlike.
Services: art direction, casting, location, crew, catering, on-set production, post-production.
Photographer: Michelle Tran, DOP: Amy Deller, Social Videographer: Raye Scerri, Styling: Cecile Huynh, HMU: Jordan Hallewell, Set Design: Henry King
